SEO for beginners The Magic Behind SEO SEO for beginners: Have you ever wondered how Google decides which websites to show you first? It’s like a magic trick, but the magician is SEO, or Search Engine Optimisation. In simple terms, SEO is a set of techniques that help websites become more noticeable to search engines….
In a busy market, online or offline, getting people to notice your stuff is hard. One trick that usually works like a charm is offering something for ‘Free!’ – The power of free! It’s hard to overlook the offer of FREE car engine oil checkups at petrol pumps, Spotify’s FREE first-month subscription, or the irresistible…
The Airbnb growth story started in the autumn of 2007 when a design conference was about to hit the streets of San Francisco. Brian Chesky and Joe Gebbia, two Rhode Island School of Design graduates, were struggling to pay their rent. An idea sprouted – why not turn their apartment into a mini bed and…
In the dynamic world of startups and growth marketing, finding your product’s North Star is key to discovering the guiding light that leads your venture to success. Your North Star represents your ultimate goal, the destination toward which you steer your startup. It encapsulates your vision, your purpose, and your unique value proposition. In this…
In the rapidly evolving world of marketing, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. However, many brands struggle to fully leverage influencer marketing despite its potential. This comprehensive guide will explore the seven reasons why brands often fall short in their influencer marketing efforts. By understanding…
The most precious asset for a business is ‘Attention’ As a marketer/product owner, you will have to earn this attention from your audience every day! your product isn’t entitled by default to any attention, every product owner believes their story is the most fascinating one, Then there is one needed to build this story to…