In today’s digital age, measuring the return on investment (ROI) of your marketing efforts is essential for understanding the effectiveness of your strategies and making informed decisions. This guide will walk you through the process of measuring and optimising the ROI of your digital marketing efforts effectively. Define Your Objectives Begin by clearly defining your…
SEO for beginners The Magic Behind SEO SEO for beginners: Have you ever wondered how Google decides which websites to show you first? It’s like a magic trick, but the magician is SEO, or Search Engine Optimisation. In simple terms, SEO is a set of techniques that help websites become more noticeable to search engines….
In the world of digital marketing, understanding the risks of false positives and false negatives in A/B testing is crucial. Powered by AI insights and experiences shared within the LinkedIn community, this post delves into these common pitfalls of A/B testing and offers practical strategies to avoid them. 1. False Positives in A/B Testing A…
In a busy market, online or offline, getting people to notice your stuff is hard. One trick that usually works like a charm is offering something for ‘Free!’ – The power of free! It’s hard to overlook the offer of FREE car engine oil checkups at petrol pumps, Spotify’s FREE first-month subscription, or the irresistible…
The Airbnb growth story started in the autumn of 2007 when a design conference was about to hit the streets of San Francisco. Brian Chesky and Joe Gebbia, two Rhode Island School of Design graduates, were struggling to pay their rent. An idea sprouted – why not turn their apartment into a mini bed and…