In the dynamic world of startups and growth marketing, finding your product’s North Star is key to discovering the guiding light that leads your venture to success. Your North Star represents your ultimate goal, the destination toward which you steer your startup. It encapsulates your vision, your purpose, and your unique value proposition. In this…
In the rapidly evolving world of marketing, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. However, many brands struggle to fully leverage influencer marketing despite its potential. This comprehensive guide will explore the seven reasons why brands often fall short in their influencer marketing efforts. By understanding…
In the ever-evolving landscape of digital advertising, the strategies employed by tech giants like Facebook, Google, and Amazon have been a subject of great interest and intrigue. These industry titans have, in recent times, embraced a powerful tool known as Media Mix Modeling (MMM) to enhance their advertising efforts and achieve unprecedented success. In this…
In quest to provide the most effective strategies for optimizing conversion rates, let’s delve into the key techniques that can propel your online business towards unprecedented success. Conversion rate optimization (CRO) is an integral aspect of digital marketing, and it’s vital to master these tactics to surpass competitors. In this article, we will explore proven…
Success could mean different to different people at different stages of life. Every one of us wants and strives to be successful. But the fundamental principles and laws around success remain the same. These 5 laws come directly from the Book “The Go-Giver”. However, I am sure most of you would be relate to these…
1. Don’t eat the frog: Don’t start your day with the most challenging task, rather start with one which is important & takes less time, and less effort comparatively: this will give adrenaline/a sense of success to attack the more significantly bigger task 2. Make a list: A classic to-do list gives you visibility on…
The most precious asset for a business is ‘Attention’ As a marketer/product owner, you will have to earn this attention from your audience every day! your product isn’t entitled by default to any attention, every product owner believes their story is the most fascinating one, Then there is one needed to build this story to…