The most precious asset for a business is 'Attention'
As a marketer/product owner, you will have to earn this attention from your audience every day!
your product isn't entitled by default to any attention,
every product owner believes their story is the most fascinating one,
Then there is one needed to build this story to be contagious, serve it to the right audience, through the right channel, at the right time,
and earn the attention of the audience!
