How to Measure ROI of Your Digital Marketing Efforts
In today’s digital age, measuring the return on investment (ROI) of your marketing efforts is…
How to Measure ROI of Your Digital Marketing Efforts
In today’s digital age, measuring the return on investment (ROI) of your marketing efforts is essential for understanding the effectiveness of your strategies and making informed decisions. This guide will walk you through the process of measuring and optimising the ROI of your digital marketing efforts effectively. Define Your Objectives Begin by clearly defining your…
SEO for Beginners: A Simple Guide
SEO for beginners The Magic Behind SEO SEO for beginners: Have you ever wondered how Google decides which websites to show you first? It’s like a magic trick, but the magician is SEO, or Search Engine Optimisation. In simple terms, SEO is a set of techniques that help websites become more noticeable to search engines….
Navigating the Pitfalls of A/B Testing: False Positives, False Negatives, and Beyond
In the world of digital marketing, understanding the risks of false positives and false negatives in A/B testing is crucial. Powered by AI insights and experiences shared within the LinkedIn community, this post delves into these common pitfalls of A/B testing and offers practical strategies to avoid them. 1. False Positives in A/B Testing A…
The Power of Free – Secrets to Influence Consumer Behavior
In a busy market, online or offline, getting people to notice your stuff is hard. One trick that usually works like a charm is offering something for ‘Free!’ – The power of free! It’s hard to overlook the offer of FREE car engine oil checkups at petrol pumps, Spotify’s FREE first-month subscription, or the irresistible…
Airbnb Growth Story – Air Mattresses to a Global Success
The Airbnb growth story started in the autumn of 2007 when a design conference was about to hit the streets of San Francisco. Brian Chesky and Joe Gebbia, two Rhode Island School of Design graduates, were struggling to pay their rent. An idea sprouted – why not turn their apartment into a mini bed and…
7 Steps to Define Your Product North Star
In the dynamic world of startups and growth marketing, finding your product’s North Star is key to discovering the guiding light that leads your venture to success. Your North Star represents your ultimate goal, the destination toward which you steer your startup. It encapsulates your vision, your purpose, and your unique value proposition. In this…
7 Reasons Brands Fail to Leverage Influencer Marketing Fully
In the rapidly evolving world of marketing, influencer marketing has emerged as a powerful tool for brands to connect with their target audience. However, many brands struggle to fully leverage influencer marketing despite its potential. This comprehensive guide will explore the seven reasons why brands often fall short in their influencer marketing efforts. By understanding…
How Media Mix Modeling Drives Success in Digital Advertising
In the ever-evolving landscape of digital advertising, the strategies employed by tech giants like Facebook, Google, and Amazon have been a subject of great interest and intrigue. These industry titans have, in recent times, embraced a powerful tool known as Media Mix Modeling (MMM) to enhance their advertising efforts and achieve unprecedented success. In this…
Conversion Rate Optimization Tips and Tricks
In quest to provide the most effective strategies for optimizing conversion rates, let’s delve into the key techniques that can propel your online business towards unprecedented success. Conversion rate optimization (CRO) is an integral aspect of digital marketing, and it’s vital to master these tactics to surpass competitors. In this article, we will explore proven…
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